The Domino Project is a new way to think about publishing. Founded by Seth Godin, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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January update for the Domino Project

January 8, 2011
by seth godin

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Hope you enjoyed the holiday break. We’ve been busy…

The first manifesto is finished, copyedited, typeset and at the printer.  I’ve been involved in literally hundreds of books, but there’s nothing quite like the feeling you get when you see the finished pages for the first time.

There are another half dozen or so titles in varying stages of development, I’ll share more as they get closer to reality.

Last week, half a dozen extraordinary people (I’m calling them the Dominoes) joined me on the team. That has led to a never-ending spate of brainstorming, bar raising and general bonhomie. Bonhomie is underrated.

I was surprised at how powerful it was to add a group of people to the team on the same day. Projects usually grow piecemeal, one person at a time. When half a dozen people join at once you get a chance to reset expectations and assumptions. I’ve found it challenging and incredibly productive.

Look for more details in the weeks to come. In the meantime, our FAQ will continue to be updated.

Subscribe to our free email newsletter. We'll update you once or twice a week,
and we'll never rent or sell your email address to anyone. Thanks.

{ 7 comments }

Don Jennings January 8, 2011 at 12:04 pm

Bonhomie & camaraderie – we serve it in the dining hall twice a day at summer camp! ;)

SL Clark January 8, 2011 at 8:53 pm

How is Amazon manufacturing these different versions and in hardcover no less, all released at the same time?

I have been asking Amazon’s many divisions how to do this; nada, zilch, can’t be done is the parroted script.

Sooo, how does one create one of these incredibly special, “Powered by Relationships”, like having Amazon print hardcovers, etc.

-amazed & bewildered

Ram Hegde January 9, 2011 at 8:46 am

‘Linchpin’ moment. A work of Art! Good Luck.

David Trees January 10, 2011 at 3:00 am

Spectacular use of time…team work, works as does a clear sense of purpose and mission like y’all have…a standing ovation to one and all

Christopher Scott January 10, 2011 at 11:47 am

I’m looking forward to seeing the first project.

Debra Di Blasi, Publisher-in-Chief January 10, 2011 at 3:37 pm

Great, Seth! And this is not just the future but also the present. We’re already practicing a similar but more expansive model with all of our titles: ebooks (under $10); B&W POD ($12-24), color POD ($40-80), and fine art limited editions ($2,000-20,000). Likewise, we’re reevaluating traditional marketing channels, like book critics, are too much of a crap shoot that typically review only major publishers and therefore cost innovative presses like us far more in time and money than they reward us. We know who our primary audiences are and therefore are moving toward a model that markets directly to them.

Noah fleming January 12, 2011 at 6:47 pm

Congrats Seth. What a project. Life is finally coming back to normal after the safe arrival of my daughter in December

Excited to watch the domino project move forward. I’m even more excited about the first three manifestos. Bring em on!

Cheers
Noah

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