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All the way to a dollar

February 21, 2011
by seth godin

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Last week, we ran an experiment, in which we challenged readers to sign up to our blog/newsletter and promised to lower the pre-order price of the Kindle edition of my new book in exchange.

Tens of thousands of people visited, tweeted, liked, passed on, signed up and generally made a ruckus. Thrilling.

On a technicality, we didn’t hit our goal (yet), but it strikes me as perversely unfair to fail to reward the folks who did sign up. So, overcoming loud objections, I’m going to go ahead and set the pre-order price of the Kindle edition at a buck. It goes back up March 1.

Thanks, as always, for poking.

Subscribe to our free email newsletter. We'll update you once or twice a week,
and we'll never rent or sell your email address to anyone. Thanks.