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Sign up to drive down the pre-order price for Poke the Box

February 13, 2011
by seth godin

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How much should an ebook cost? It’s a good question. Factor in printing and sales costs, and hardcover books have a good reason to cost $20. Ebooks, though, are a whole new field and no one has figured out the right answer.

Traditionally, readers have been charged $9.99 for a book on the Kindle. What if, though, the publisher lowered the price in exchange for the audience trading some attention?

That’s what I’d like to try. The final pre-order price for the Kindle edition of Poke the Box will be determined by how many of you sign up to get our free online newsletter. We already have about 10,000 subscribers, so we’ve already lowered the price. (We started with a pre-order price of $9.99—we’re down $2). Amazon has agreed to work with me in lowering the price one more dollar for every 5,000 new people who sign up. So we’re starting at $7.99.

We’ll keep going until we hit a buck. The deadline for this experiment is the end of the day on Friday, February 18th. (Watch this space as the final pre-order price changes…)

For every signup, we will lower the price — all the way down to a dollar.

That way, we’ll be able to announce our new books to 50,000 of you now and then. (Of course, I’ll never rent or sell your contact information to anyone).

On the 21st, we’ll post the final pre-order price and point you to a link where you can get the ebook at that price. To get this price, you must order your Kindle copy any time before March 1. If you already ordered (before publication) you will automatically get the lowest pre-pub price, so no one gets stuck for ordering ahead of time. On pub date, the price will certainly go back up, so be sure to pre-order.

I hope you’ll join in this experiment and learn about some cool new books at the same time. All you have to do is enter your email info or twitter info and ask your friends to do the same. We’ll keep you posted on our progress. The deadline for this experiment is the end of the day on Friday, February 18th.

PS signing up for the newsletter doesn’t obligate you to buy anything, ever. It’s just a free newsletter with an update once or twice a week, you can unsubscribe whenever you like.

Subscribe to our free email newsletter. We'll update you once or twice a week,
and we'll never rent or sell your email address to anyone. Thanks.