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The joy of collectibles

February 4, 2011
by seth godin

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I just got the photos back from the letterpress shop in Seattle that’s printing the covers, posters and book plates for the collectible edition of Poke the Box. We only made 400 (which is a good thing, because my carpal tunnel is killing me from the signing) and many have already been sold. One thing I learned is that of course, back in the day, book plates didn’t have adhesive pre-applied on the back… instead, they’re stout hand-printed cards that you can affix to a book or save as a bookmark or wall trophy.

We’re hard at work at inventing collectible-worthy bonuses to go with the other titles we’ll be launching. It’s a fascinating exercise–when you’re only producing 400 or a thousand (or fifty) of something, your thought process needs to work very differently. The goal in each case is to do something remarkable, something that celebrates the texture and connection that occurs when a human touches what you’re holding. If you have suggestions, we’d love to hear them.


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