The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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March 2011

Changing the game: Do the Work is free for now

The next title from the Domino Project is by bestselling author Steven Pressfield. He’s the author of The Legend of Bagger Vance, the upcoming thriller The Profession, and most important, the classic The War of Art. I don’t think a more important book on art and shipping and fear has ever been written. The War [...]

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Voting now closed for Initiator Contest submissions

Last week, we announced the Call for Initiators: Poke the Box Contest 200+ submissions later, you have confirmed what we already know: a little initiative can make a big difference. Now it’s time to cast your vote, and we’ve created a special site for that very purpose. Here’s how you can help: Visit the site: [...]

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Word on the Street: Roundup for Poke the Box

Poke the Box has created a wave of conversations online and off. Last week we shared examples of individuals who’ve “poked” in their lives. These examples encouraged us (and we hope you too) to keep seeking out parts of our lives that we need to experiment with, where we can initiate and where we can [...]

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Books, notes, tweets and the change (your change)

My friend Fred Wilson (one of the great VCs of all time) did a talk at Harvard Business School. In his post on it, he said that he was thrilled that the professor encouraged the class to tweet their notes. I confess to being fascinated, mystified and horrified by people who tweet notes in real [...]

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Free eBook: SXSW Pokes

Now, more than ever, we need to Poke the Box. We need to stop waiting for a road map and start drawing one instead. We need to start doing the work that we’re capable of, the work that matters. This past weekend, I attended SXSW. Not only was it a blast but I met a [...]

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Special sales (the key word being special)

Every large publisher has a Special Sales department. This is a group charged with selling books in volume to groups and corporations. Stories of successful special sales are legendary. One personal finance author I know told me about selling a million copies of his book to a corporation. Most of the time, though, the special [...]

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Call for Initiators: Poke the Box Contest

Do you know someone who starts things? Someone who has poked, initiated, or done something remarkable? If so, we want to hear from you! To celebrate the release Poke the Box, we’re searching for examples of passionate self-starters who regularly go above and beyond to make a difference by doing. We’ll be highlighting some of the entries right [...]

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Dinner and a show

That’s what most book publishers wonder about. Not just “how good is the book?” but, “can the author put on a show?” The show is what sells books. If the author can promote, create a viral sensation, get media, do talks, sell in bulk–the book goes along for the ride. This cripples great work, because [...]

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How Gary Vaynerchuk Pokes the Box

People who know Gary Vaynerchuk may think that taking risks come easy to him. As a bestselling author, blogger, and entrepreneur (founder of Wine Library and Vayner Media) maybe we think that his personality is suited to initiating, or that he always had support along the way. On the contrary. Real life has a way [...]

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Luggage and the art of “Poking”

Initiating takes guts, that much we know. Doing something different and standing out from the crowd usually brings up discomfort and social awkwardness – things we try to avoid. But the difference between someone who consistently initiates and takes risk and someone who doesn’t is slight. The main difference is that the former spends time [...]

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