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Changing the game: Do the Work is free for now

March 28, 2011
by seth godin

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The next title from the Domino Project is by bestselling author Steven Pressfield. He’s the author of The Legend of Bagger Vance, the upcoming thriller The Profession, and most important, the classic The War of Art.

I don’t think a more important book on art and shipping and fear has ever been written. The War of Art changed me, probably forever, and I know it’s had that impact on hundreds of thousands of creators.

That Steve is entrusting his new manifesto Do the Work to us is thrilling. Do the Work is a logical outgrowth of the writing in The War of Art, but it’s quite clearly a manifesto, a short, powerful, memorable rant on what it means to do work that matters. This book is so important, I’d like everyone to read it again and again.

And now they can.

Today we’re announcing a significant breakthrough in book publishing, and it may be a first: the digital edition of a bestselling author’s next book is available for free, thanks to a generous sponsor. Because most of the costs of an ebook are fixed (extra copies cost far less than additional copies of a paper book) there’s a great opportunity for a sponsor to subsidize the distribution–readers get the ebook for free, the sponsor benefits by being connected with a great work and perhaps some gratitude from the reader for bringing them an idea that might bring positive change.

The folks at GE have stepped up and they’re our first ebook sponsors. Beginning today until shortly after the Kindle edition is available on April 20th, the sponsored edition is free.

Click here, order it and it will be automatically delivered on pub date. You can read it on a Kindle, an iPad, an iPhone a PC and more. (If you already ordered your copy, your payment will be credited back to you).

We’re announcing this first to our readers on this blog, but feel free to spread the word. It’s only going to be free for a limited time, so don’t tarry.

My hope is that other sponsors will step up and allow us to do promotions for our other books as well. In the meantime, be prepared to be changed by Steve’s book, and thanks for reading and for spreading the word.

Subscribe to our free email newsletter. We'll update you once or twice a week,
and we'll never rent or sell your email address to anyone. Thanks.