The Domino Project is a new way to think about publishing. Founded by Seth Godin, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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Dinner and a show

March 12, 2011
by seth godin

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That’s what most book publishers wonder about. Not just “how good is the book?” but, “can the author put on a show?”

The show is what sells books. If the author can promote, create a viral sensation, get media, do talks, sell in bulk–the book goes along for the ride.

This cripples great work, because great work without a great show can’t easily break through.

One of the goals of the Domino Project is that readers who care about ideas will subscribe to this blog, our free newsletter. Over time, as our permission base grows, it will get ever easier to spread the word about books we think are worth sharing. We get to start with a larger base, and truly great work has a better chance to spread.

Maybe less of a show, more emphasis on dinner…

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and we'll never rent or sell your email address to anyone. Thanks.