The Domino Project is a new way to think about publishing. Founded by Seth Godin, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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March 2011

Picked vs. spread

Most non-fiction book publishing focuses on solving a problem for the bookstore and the bookstore visitor. The problem is something like this: I need a book about Marx. Can you help me find a great book about knitting? I’m traveling tomorrow… got a good junky novel? This explains, for example, the fabulous series of “for [...]

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Poke the Box: The Workbook

Hot off the idea press, we’re thrilled to announce Start Now (Poke the Box: The Workbook), a free PDF workbook to go hand-in-hand with Poke the Box. It’s a special resource we’ve created for the initiators out there who are ready to go go go! We’re sharing it with you before we tell anyone else. [...]

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Tweeting a Q&A about Poke the Box

This Friday we’re going to try something new–Seth on Twitter. (Yes, you heard that right. Seth. On Twitter.) From 1 p.m. to 2 p.m. ET, author and original Domino Seth Godin will answer your questions about The Domino Project’s newest book, Poke the Box using the @projectdomino Twitter account. He’ll answer questions as they come in and [...]

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The siren song of pub day

Today’s the first online sale day for the new book, Poke the Box. Like theatrical producers on Broadway, staying up all night at Sardi’s, waiting for the reviews, pub day has always been an important (and dramatic) event for book publishers. The internet has only made it more so, because it’s so easy to frontload [...]

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