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Organizing the tribe, leading, teaching, aiding…

April 15, 2011
by seth godin

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I just heard about a new ebook by and for Japanese earthquake survivors.

Jim writes,

I’m not sure if you’ve come across Quakebook: it’s a collection of short stories by people who were in the earthquake in Japan on March 11.  It was inspired and compiled in record time by a group of volunteers all connected by Twitter. All proceeds from the sale of the book will go to the Japan Red Cross Society.

My company was fortunate to play a role publishing the book, which went live on Amazon on Wednesday. It’s in digital format only for the time being – but a print version will come later in the year.

Quakebook is a classic example of a Tribe brought together by social media and through a shared desire to help. The Tribe are all now actively promoting the book across Twitter and Facebook. For the print version, the Tribe is moving away from the idea of using a publisher and will almost certainly use Kickstarter to raise the necessary funds – again  retaining the ethos of the Tribe in the initiative.

People can buy the book at Amazon UK http://amzn.to/qbuk and Amazon US http://amzn.to/quakebkus

They can also follow @quakebook on Twitter, re-tweet the #quakebook hashtag, like the Quakebook page on Facebook http://on.fb.me/htJxCw, or simply express their support at the Quakebook site http://bit.ly/qukbook

Help without connection isn’t worth nearly as much. Thanks Jim.

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