The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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May 2011

Trust Yourself (#Trust30) Writing Challenge

It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude. – Ralph Waldo Emerson Today, we’re kicking off #Trust30, an online initiative [...]

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Why is there elephant poop on my book? SOLD OUT!

Ralph Waldo Emerson loves handmade, innovative, earth-friendly products that create a social impact. He loves them so much he insisted we collaborate with Holstee to create something remarkable for the limited edition of Self-Reliance. So we did just that. The collectible edition of Self-Reliance comes with a custom book jacket and five inspiring greeting cards [...]

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Would Ralph Waldo Emerson wear wool?

Today, The Domino Project launches a contemporary re-imagining of Ralph Waldo Emerson’s most famous essay Self-Reliance. We’re thrilled to work with Ibex, a very cool outdoorwear company, to reintroduce you Ralph Waldo Emerson. In return, Emerson’s Self-Reliance is helping introduce Ibex to the world. Ibex is fast becoming an industry leader in the world of outdoor [...]

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Video Interview with Steven Pressfield

Yesterday, we held a 30-minute private chat between our street team and Do the Work author Steven Pressfield. The interview contained so much great insight and knowledge that we decided to share it with you all now. Enjoy.      

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Hashtags for books

This is a great idea. The notion of a persistent side conversation going on–one that you can participate in as you read a book–is compelling. We’re in. Starting soon, all our books will feature a hashtag in them, making it easy to coordinate the conversation among readers. For now: Poke The Box –>  #ptbDomino Do [...]

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Free and useful and smart (for the Kindle)

In yet another great example of how the device changes how we read, Dave Pell has announced a curated free service that delivers a few articles to your Kindle now and then. A very neat way to get updates that are longer than a tweet. Check it out.

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Free eBook – No Idling: 30 stories inspired by Do the Work

In honor of Steven Pressfield’s Do the Work, the Domino Project Street Team brought together their collective talents to create a free eBook entitled No Idling: 30 inspiring stories from those who do the work. It’s available from the link above, and it’s free. Please use it, print it, and share it freely but please don’t [...]

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The paradox of the paid PDF ebook

No one wants to pay for a PDF if they don’t know who wrote it and what’s in it. Without the filter and imprimatur of a publishing house, we assume the worst. Once someone knows what’s in it, they probably don’t want to pay for it (why should they, they already know what it says). [...]

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The audience for your book…

Are you publishing for your fans? If so, do you have enough to justify the effort? Do you have a way of reaching them? Is there a better vehicle than a book for reaching your goal? Are you publishing so your fans will have something to recommend to their friends? Is it in a form [...]

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