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Now look what you’ve done

June 30, 2011
by seth godin

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Shopify, as part of the hoopla and support you’ve helped create around Poke the Box, has just announced a donation of $100,000.00 to the Acumen Fund.

Traditional media is all about interrupting strangers. Modern media (including modern bookselling) is focused on building a tribe, earning permission and then creating products and services for that audience.

Instead of readers for your books, you look for books for your readers. I think that applies to countless endeavors.

Thanks to you for making our books bestsellers, and for creating opportunities for good works. And thanks to Shopify for stepping up.

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