The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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July 2011

Publishing Zig Ziglar

Zig Ziglar has changed the lives of hundreds of millions of people. He changed mine. It’s an honor and a privilege to publish a new version of Zig’s extraordinary Performance Planner. Updated for a new generation, this workbook will change your life. But only if you use it. Buy a copy today, get it tomorrow [...]

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Strangers and friends: understanding publishing

The bookstore and the publisher keep more than 85% of what a reader pays for a book. And that money is well-earned. Why? Because book publishing is the act of taking a financial risk to bring an idea to an unknown reader. The key word is unknown. Before the book is purchased, neither the bookstore [...]

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If you publish yourself, does it become more fun than writing?

Via Bob Lefsetz, a brilliant bunch of riffs from John Mayer, who almost let social media ruin his music. I think about this in two ways: a. if you’re going to make a business of your art, you need to be responsible for the monetization–you can’t wait to get picked. b. on the other hand, [...]

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Bookstrapping

Traditional publishing: “Be famous, build a platform, organize a tribe, then we’ll publish your non-fiction book.” Self publishing, particularly long-tail digital self-publishing: “Write a book, codify a manifesto, put it into the world and use it attract, organize and build a platform.” When the cost of showing up goes down (so the real cost is [...]

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The evolution of pop culture

Here’s the question: does pop culture change top down, or do people always get what they want/deserve? Do car companies push a style upon the market, or does the market choose a style? Can an influencer (like Ellen or the NYT) make a book a mass sensation, or do they merely make a bunch of [...]

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Allergic to books

Here’s a comment from a thread after a particularly positive post about Derek‘s new book, “These are excellent quotes. I’m definitely buying Derek’s book hopefully sometime in the near future.” Hey, it’s $9. It takes less time to read than a few blogs. No, the issue isn’t the time and the issue isn’t the money. [...]

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