The Domino Project is a new way to think about publishing. Founded by Seth Godin, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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Bookstrapping

July 12, 2011
by seth godin

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Traditional publishing: “Be famous, build a platform, organize a tribe, then we’ll publish your non-fiction book.”

Self publishing, particularly long-tail digital self-publishing: “Write a book, codify a manifesto, put it into the world and use it attract, organize and build a platform.”

When the cost of showing up goes down (so the real cost is intellectual, not cash) it’s easier than ever to use a book to make an impact.

Thanks to Kevin for the spoonerism.

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