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Traditional publishing: “Be famous, build a platform, organize a tribe, then we’ll publish your non-fiction book.”
Self publishing, particularly long-tail digital self-publishing: “Write a book, codify a manifesto, put it into the world and use it attract, organize and build a platform.”
When the cost of showing up goes down (so the real cost is intellectual, not cash) it’s easier than ever to use a book to make an impact.
Thanks to Kevin for the spoonerism.