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Alternative literature

October 31, 2011
by seth godin

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Web comic artist, Randall Munroe has a great cartoon up today.

Of course, the cartoon isn’t about books, it’s about provenance, marketing and how we interpret things based on where they come from. And it’s about the ethics of selling something that pretends to do something it isn’t. (Hint: check the title of the post).

When you put something into a powerful wrapper, you own the responsibility for what it does and what it pretends to do, and books are the most powerful wrapper available to most of us that would dare to write for others to read.

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