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Part of the pack

October 7, 2011
by seth godin

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Non-fiction authors and journalists often travel in packs. An idea comes up, it feels safe, editors assign it, publishers acquire it and the pack heads in.

You’ve seen the scrum of 30 or 40 photographers in front of a house, all taking the same picture. You’ve probably read more trivializing and insensitive Steve Jobs stories in one day that you can handle. Yesterday, I heard a public speaker begin a story with, “I actually lived down the street from him” (he then confessed that they’d never met). Enough!

Great writing rarely comes from simply following the trend of the moment.

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