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The illusion of patronage

October 26, 2011
by seth godin

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Many successful, serious authors are in love with the notion that they get to be serious and successful merely by writing.

There was a brief interlude, perhaps 50 years in all post-Gutenberg, in which it was possible for a talented writer to be chosen, anointed, edited, promoted and paid for her work. Where the ‘work’ refers to the writing.

This idea that JD Salinger could hide out in his cabin, write, and periodically cash royalty checks is now dying.

Authors of the future are small enterprises, just one person or perhaps two or three. But they include fan engagement specialists, licensors, new media development managers, public speakers, endorsement and bizdev VPs, and more.

No one has your back.

Sad but true. The author of today (and tomorrow) is either going to build and maintain and work with his tribe or someone is going to take it away.

That whole thing with the Medicis didn’t last forever either.

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