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What is Bach worth?

March 22, 2012
by seth godin

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Well, today and tomorrow, about 99 cents for 9 hours worth of music (download link). (US only, I’m told… sorry).

Enough of a bargain to make it the top selling album on Amazon.

Is that all the genius is worth? Of course not. Once again, it’s an issue of substitutes. If you want Bach, you have lots of choices. If you want classical music in general, more choices still. And compared to everything else you can do, even more choices.

In order to get you to choose this one, this recording, the producers used the insane price to induce you to make the click.

The digital age increases our choices, relentlessly.

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