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The legacy of a book

April 25, 2012
by seth godin

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So far, End Malaria has raised $300,000.00 in donations for Malaria No More, a leader in the fight against this preventible disease.

Sometimes, ideas in digital form come and go, they slip through the ether and leave no trail.

A book on paper, though, can become a force to be reckoned with. Shipping all those molecules around is expensive, of course, but the money makes an impact, and the book itself takes up space, demanding to be noticed.

62 authors contributed their insights and their guts to this anthology. It’s provoked new ideas, started conversations and saved the lives of countless kids. All because editor Michael Bungay Stanier stood up, and people listened.

I won’t ask again after today, but if you get a chance, we’d all appreciate it if you’d buy a copy or two or ten. Worth more than it costs.

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