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It’s nice to be nominated

May 13, 2012
by seth godin

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No, actually, not so much.

About 20 years ago a film/VHS project I produced was nominated for a prestigious American Film Institute Award. I know it was prestigious because they told me it was, and because a lot of celebrities were going to be at the gala.

I got my tux, used money I didn’t have to fly to LA and attended the big event. We were up against Shari Lewis and her sock puppets for best game/children’s video.

I was sure that winning would change the sales trajectory for the video (Siskel and Ebert gave it two thumbs up!) and I was sure we were going to win. After all, we were up against a sock puppet.

We lost.

I can assure you that being nominated was worse than not being nominated.

All a very long windup to tell you that in the last two weeks, the Domino Project won two significant awards.

The Thomas A. Edison Marketing Award, Gold.

and

The Eric Hoffer Award, first prize, for Culture.

Edison and Hoffer were two of the most influential thinkers of the 20th century. I will make no representations as to the impact on sales, but it’s nice for my team to be recognized. And congratulations to Michael Bungay Stanier for the win. Thanks, guys.

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