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It sounds like an infinite loop, but it’s actually quite smart.
The people most likely to buy an ebook are people who are already reading them, and unlike blads, galleys and other printed samples, the cost of producing one more copy of a sample is precisely zero.
Some authors have had success promoting new books by publishing a chapter or two (that was the idea behind changethis, years ago), but Michael Cader is taking it to a new level by including samples (sometimes substantial ones) for dozens of new upcoming famous-author books in one free ebook. You can get your copy here.
I think this is going to be a standard part of big book promo going forward. It’s an inexpensive way to reach precisely the right audience.