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Four years later, one of the things I’ve been agitating for–using the knowledge of how much time people spend reading a book and how many finish it–is starting to become real. Phil found this article in the WSJ.
Wouldn’t it be great if you knew what percentage of people who bought a book, finished it?
Also interesting: my theory about non-fiction books is validated. When they’re electronic, people vastly prefer short ones. I think holding the book in your hand gives you one measure of value (heavy!) while reading a short one electronically gives you the satisfaction of knowing you finished it.