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One of the things that’s happening in 2012 is that self-publishing of books is no longer a quirky outsider effort, but instead more and more often being seen as smart alternative to getting picked by the mainstream houses.
Andrew Hyde goes into great detail of the revenue stream of his self-published book. There are ton of question marks about the best method to go to the reader, and as those settle down, we’ll see more discussions like this one.
It reminds me of the way people talked about building their own websites in 1998.