The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

Subscribers get free updates, alerts about seriously discounted pre-orders and our eternal gratitude.

July 2012

Voting for a winner

The single most fascinating Kickstarter stat is this: The odds of succeeding with your campaign are ten times higher once you reach about half of your goal. While this is somewhat self-fulfilling (only popular campaigns get that far anyway), it actually points to an irrational part of human nature: we don’t want to back a [...]

Read the full article →

When you focus on what’s being removed, it’s easier to understand the revolution

We remove shelf space as a limiting factor in books. We remove the cost of polycarbonate as a cost factor in CDs. We remove paper as an expense in magazines. We remove the number of channels as a limiter in the broadcast of TV. These are not small changes. These are revolutionary shifts in what’s [...]

Read the full article →

Confusing media with messages

Yesterday’s post about the halfway mark got a few responses from people who thought I was selling books short. “There has not ever been, nor will there ever be, a “halfway point” for cultural achievements,” one wrote. Let me try again, with more detail. We can probably all agree that more than half of the [...]

Read the full article →

And then what happens?

What happens when we reach the halfway point, when most of the great books have already been published?  Just as most of the great TV shows have probably already been made, and most of the great classical music recordings have already been recorded. Golden ages don’t last forever, and it’s entirely possible that we’ve reached [...]

Read the full article →

The power of simultaneous action

In 1776, the USA was more than 40 days across. It took over a month to ride on a horse from one end to the other. Today, it takes less than a second. And yet just about all of our systems are built around the slow build, the slow transfer of information and the slow [...]

Read the full article →