The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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The power of simultaneous action

July 5, 2012
by seth godin

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In 1776, the USA was more than 40 days across. It took over a month to ride on a horse from one end to the other.

Today, it takes less than a second.

And yet just about all of our systems are built around the slow build, the slow transfer of information and the slow acceptance of an idea by the market.

When 10,000 people contact Congress on the same day, it’s a very big deal. When 1,000 people walk into a B&N and buy a book on the same day, it makes waves.

It takes preparation to coordinate this many people, sometimes many years. But once prepared, the percussive impact of that many coordinated footfalls is huge.

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