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We remove shelf space as a limiting factor in books.
We remove the cost of polycarbonate as a cost factor in CDs.
We remove paper as an expense in magazines.
We remove the number of channels as a limiter in the broadcast of TV.
These are not small changes. These are revolutionary shifts in what’s scarce and what’s not.
If you are still organized around them, you will fail. If you embrace their removal, you’ve got a chance.