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January 2018

The power of bulk sales (Building a Book IV)

A few years ago, I self-published What To Do When It’s Your Turn. We now have more than 150,000 copies in print. That’s amazing for a book that lists for $32, is in color and is hardly a traditional business book. It’s not sold in stores, and is rarely found on Amazon. How did it [...]

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The secret to designing a cover (Building a Book III)

Most books are self-published. Perhaps half are non-fiction. And the number of self-publishers who miss this secret is astonishing. Here you go: The purpose of a book cover is to remind you of a book you’ve read that you liked. The goal is not to invent a new way to design a book cover. The [...]

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Does it pay to own a small bookstore?

A student asked this question. My answer: …it’s a bit like asking if it pays to be a poet. The answer is, “it depends.” It certainly doesn’t pay to be a poet who only makes money from a few journals who pay a few dollars a poem. But it might pay to be Bob Dylan. [...]

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