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Poke the Box Press Release

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For more information, contact:
Ishita Gupta: 248.250.2522
[email protected]


How to shake up your world and start living the life you want. Poke the Box, the new book by bestselling author Seth Godin shows us how.

NEW YORK—February 1, 2011—Poke the Box (March 2011; The Domino Project) is the newest book by bestselling author Seth Godin. If you’re stuck at the starting line, you don’t need more time or permission to make things happen; you need to “poke.” “People believe they have to wait to be chosen to do something” says Godin. “Authors wait for a publisher. Entrepreneurs wait for an investor, employees wait for a boss. Reject the tyranny of being picked. Pick yourself.”

Poke the Box is the first title published by The Domino Project, a new publishing venture powered by Amazon, and is available as a hardcover, audio book, and e-book exclusively in the Kindle Store via and at bookstores nationwide. POKE THE BOX will also be available as a 5-pack, a 52-multipack and a letter-pressed collectible edition. Sign up for free updates at

“I’m thrilled to help define a new publishing model,” said Godin. “Ideas that spread win, and a book that isn’t read doesn’t do any good. The publishing industry often gets in the way of books reaching people who benefit from them. This publishing house enables my colleagues and I to spread ideas that matter and Amazon knows how to help these books get read.”

About Seth Godin

Seth Godin has written twelve bestselling books translated into more than thirty languages. He writes about marketing, quitting, leadership and the way ideas spread. American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is among the most popular in the world written by an individual.


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