The Domino Project is a new way to think about publishing. Founded by Seth Godin and powered by Amazon, we're trying to change the way books are built, sold and spread. Find out more about our mission here.

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Why (some) Kickstarter campaigns fail

Kickstarter campaigns fail when the tribe of people who believe in the idea is too small It’s worth taking a moment to parse that out–it will help you understand how the whole thing works and where some campaigns fail. You either need more belief or a bigger/louder/more influential tribe. Kickstarter appears to be a great [...]

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Kickstarter, strangers and friends

My first Kickstarter project launches today, and I’ve spent a lot of time looking at projects, working with people who have built successful (and unsuccessful) campaigns and thinking about how it works. Like every successful internet platform before it (blogs, Pinterest, Tumblr, Twitter, etc.) first-time users believe that it will magically help them find new [...]

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More on the economics of the self-published book

For books under $20 (which means just about all ebooks), all that matters is volume. Not margin, but volume. A book in the hand of a reader is far more likely to lead to another book sold. Bestsellers become bestsellers largely because lots of other people are already reading them. I know that sounds silly [...]

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Self publishers begin to explore the business out loud

One of the things that’s happening in 2012 is that self-publishing of books is no longer a quirky outsider effort, but instead more and more often being seen as smart alternative to getting picked by the mainstream houses. Andrew Hyde goes into great detail of the revenue stream of his self-published book. There are ton [...]

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Domino team, on stage

Lauryn rocks the house: Michael MPD testifies: And here’s Al Pittampalli, bestselling author: It’s absolutely incredible what talented people can accomplish when given the chance.

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Does curation work for publishers?

One mantra heard often is, “in a world with a million ebooks, readers need curators.” Of course, traditional publishers are good at curation, because traditional books are expensive to publish, so they had to be picky, merely as a method of self preservation. That pickiness leads to widespread rejection of books like A Confederacy of [...]

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Respect

I apologize. Earlier today, I posted a short remembrance of a hero of mine, a colleague, Ray Bradbury. When I heard about Ray’s death at 91, I had just spent three hours listening to the self-published audio edition of a new book by another hero (and colleague), Steve Pressfield. The juxtaposition of Steve’s message with [...]

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Ray Bradbury and me

Ray Bradbury passed away today. What a good life he had. In 1985, I was lucky enough to work with Ray and with Byron Preiss to bring Fahrenheit 451 to the PC and Commodore 64 as an adventure game.  What struck me about the man was his professionalism. He was as far from a diva [...]

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Writing for strangers…

is different than writing for friends. A blog post for strangers needs a title like, “11 proven ways to improve productivity,” while a blog that is aimed at subscribers and long-time readers could be titled, “Try this!” Same goes for novels and other sorts of books. The novelist with regular readers doesn’t have to reintroduce [...]

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Home delivery

At 5 am this morning, a stranger drove up to my house, got out of his car and walked up to my front door. Something that happens nearly every day. This is the insane last step in the almost crazy notion of the home-delivered newspaper. Hundreds of reporters and editors and then thousands working in [...]

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