Month: March 2011

Special sales (the key word being special)

Special sales (the key word being special)

Every large publisher has a Special Sales department. This is a group charged with selling books in volume to groups and corporations. Stories of successful special sales are legendary. One personal finance author I know told me about selling a million copies of his book to a corporation. Most of the time, though, the special…

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Call for Initiators: Poke the Box Contest

Call for Initiators: Poke the Box Contest

Do you know someone who starts things? Someone who has poked, initiated, or done something remarkable? If so, we want to hear from you! To celebrate the release Poke the Box, we’re searching for examples of passionate self-starters who regularly go above and beyond to make a difference by doing. We’ll be highlighting some of the entries right…

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Dinner and a show

Dinner and a show

That’s what most book publishers wonder about. Not just “how good is the book?” but, “can the author put on a show?” The show is what sells books. If the author can promote, create a viral sensation, get media, do talks, sell in bulk–the book goes along for the ride. This cripples great work, because…

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How Gary Vaynerchuk Pokes the Box

How Gary Vaynerchuk Pokes the Box

People who know Gary Vaynerchuk may think that taking risks come easy to him. As a bestselling author, blogger, and entrepreneur (founder of Wine Library and Vayner Media) maybe we think that his personality is suited to initiating, or that he always had support along the way. On the contrary. Real life has a way…

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Luggage and the art of “Poking”

Luggage and the art of “Poking”

Initiating takes guts, that much we know. Doing something different and standing out from the crowd usually brings up discomfort and social awkwardness – things we try to avoid. But the difference between someone who consistently initiates and takes risk and someone who doesn’t is slight. The main difference is that the former spends time…

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