Month: July 2011

Publishing Zig Ziglar

Publishing Zig Ziglar

Zig Ziglar has changed the lives of hundreds of millions of people. He changed mine. It’s an honor and a privilege to publish a new version of Zig’s extraordinary Performance Planner. Updated for a new generation, this workbook will change your life. But only if you use it. Buy a copy today, get it tomorrow…

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Bookstrapping

Bookstrapping

Traditional publishing: “Be famous, build a platform, organize a tribe, then we’ll publish your non-fiction book.” Self publishing, particularly long-tail digital self-publishing: “Write a book, codify a manifesto, put it into the world and use it attract, organize and build a platform.” When the cost of showing up goes down (so the real cost is…

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The evolution of pop culture

The evolution of pop culture

Here’s the question: does pop culture change top down, or do people always get what they want/deserve? Do car companies push a style upon the market, or does the market choose a style? Can an influencer (like Ellen or the NYT) make a book a mass sensation, or do they merely make a bunch of…

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