Month: February 2012

Effects: Hawthorne, scarcity and showroom

Effects: Hawthorne, scarcity and showroom

The Hawthorne effect describes how people react to changes in their environment–particularly to the knowledge that they are being paid attention to. Turn up the lights in the factory and productivity goes up. Turn them down and productivity goes up. It turns out that the Hawthorne effect works at retail too. Tell the buyer at…

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Keeping the trains running

Keeping the trains running

In any business with a lot of moving parts, sooner or later the practice of running the business stops being about strategy and growth spurts and starts being about keeping the process you’ve built from breaking down. Spin enough plates and soon you will end up keeping the plates spinning instead of finding new plates…

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