Author: seth godin

Seth Godin is the founder of The Domino Project and has written 18 (!) books that have been translated into more than thirty-five languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Get the new one at Your Turn. ALSO! Check out the altMBA and The Marketing Seminar, two online workshops that are transforming people around the world.
Stolen ideas

Stolen ideas

The paradox of non-fiction book publishing (and I’d stretch it to include popular fiction as well) has two components: Authors steal to write. And the writing they do gets stolen. It’s easy to get up in arms about the second, but essential to embrace the first. One can’t write without using the ideas, metaphors, styles,…

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Too much static

Too much static

The 500-year-old publishing model is based on two fundamental needs: printing a lot of books at once is much cheaper than printing a few at a time. bookstores are the backbone of the industry, and all issues of timing, pricing and promotion should serve their needs. Of course, neither of these is true any more.…

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