Author: seth godin

Seth Godin is the founder of The Domino Project and has written 18 (!) books that have been translated into more than thirty-five languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Get the new one at Your Turn. ALSO! Check out the altMBA and The Marketing Seminar, two online workshops that are transforming people around the world.
That wasn’t expected

That wasn’t expected

Sorry about the post in German this morning. We’ve identified the problem and while I wish it was a great story about Joseph Beuys and the Fluxus movement, it’s far more benign than that. I don’t expect that this will happen again, and I’m confident that no data was compromised. We’ll keep you posted if…

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The apples and oranges problem

The apples and oranges problem

Books are books. They’re made in the same factories, sold in the same stores, usually by the same publishers. Which is absurd. Because the relevant and interesting insight gets lost if you look at books as a category. There’s not a lot in common between a $200 medical textbook and a 99 cent Kindle romance…

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Two reasons book covers matter

Two reasons book covers matter

Yes, in fact, people do judge a book by the title and the cover. I think there are two reasons, not completely related: Most people don’t read, not even the books they actually buy. As a result, the title and the cover are often the best chance you have to make your point, to telegraph…

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Honest signals

Honest signals

Today’s publication day for Cat Hoke’s new book, A Second Chance. It’s been a long journey, more than a year in the making, and all of us want it to do well. Tomorrow, when I write about her book on my main blog, thousands of people will show up to the Amazon page, where they…

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Stolen ideas

Stolen ideas

The paradox of non-fiction book publishing (and I’d stretch it to include popular fiction as well) has two components: Authors steal to write. And the writing they do gets stolen. It’s easy to get up in arms about the second, but essential to embrace the first. One can’t write without using the ideas, metaphors, styles,…

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